Advertise With Us

Chef’s Pencil and our monthly ‘Chef’s Letter’ are the perfect avenue for reaching a targeted audience of discerning foodies, chefs and avid home cooks with your lifestyle related product or message.

Advertise on Chef’s Pencil and reach both new visitors to the site and our existing highly engaged audience of foodies, passionate cooks and enthusiastic entertainers.

  • Site Stats:
  • Launched: 2004
  • Monthly Visitors: 7500
  • Monthly Page Impressions: 33,000

Audience & Target Stats:

  • Female: 59%
  • Male: 41%
  • Age: 25-55
  • Income: $100,000+
  • Avid entertainers
  • Passionate cooks and foodies
  • Wine drinkers
  • Main household grocery buyers


  • Sponsor a recipe page
  • Sponsor a wine match
  • ‘Run Of Site’ leaderboard ads
  • ‘Run of Site’ island ads

The ‘Chef’s Letter’

  • Engage with our existing audience on a deeper level and connect directly with this dedicated and loyal group by advertising in the ‘Chef’s Letter’ newsletter.

Newsletter Stats

  • Database: 15,000 members
  • Bounce rate: 3%
  • Open rates*: 43%
  • Click through rate: 17%

Database Stats

  • Australasia: 64%
  • North America: 21%
  • Europe: 15%

*Note our above industry average for open rates. The secret of success in this area lies in the quality of our newsletter. It is full of valuable, useful and topical content which members anticipate in their inbox each month.

If you are interested in advertising on Chef’s Pencil or in our ‘Chef’s Letter’ newsletter please contact us at